Marketing Management: A Strategic Approach with a Global Orientation (Irwin Series in Economics)

Type

Book

Authors

Harper W. Boyd

ISBN 10

0256125767

ISBN 13

9780256125764

Tags

Management, Global, Marketing

Description

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software. - from Amzon

Number of Copies