Fundamentos de Marketing (Spanish Edition)

Buy online ($)
Type
Book
Authors
Philip ( Philip Kotler )
ISBN 10
9702604001
ISBN 13
9789702604006
Category
Unknown
[ Browse Items ]
Publication Year
2002
Publisher
Tags
Description
This work introduces the thought behind marketing that is actually of the greatest value to the client, and is the driving force behind every marketing strategy. It is the first book that defines marketing with the client as the center piece, and every chapter develops the value of the client in an integral and practical form. - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 1294 | 658.8 K87f | 1 | Yes |