Fundamentos de Marketing (Spanish Edition)

Type

Book

Authors

Philip ( Philip Kotler )

ISBN 10

9702604001

ISBN 13

9789702604006

Tags

Marketing, Engineering, Technology

Description

This work introduces the thought behind marketing that is actually of the greatest value to the client, and is the driving force behind every marketing strategy. It is the first book that defines marketing with the client as the center piece, and every chapter develops the value of the client in an integral and practical form. - from Amzon

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