New Product Development: Managing and Forecasting for Strategic Success
By Robert J. Thomas.
Description
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts. - from Amzon
ISBN(s)
0471572268, 9780471572268
