Essential Guide to Marketing Planning (2nd Edition)
By Marian Burk Wood.
Description
Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan. - from Amzon
ISBN(s)
0273725769, 9780273725763
