Customer Romance - How to Build Your Brand One Customer at a Time
By Peter Applebaum.
Description
Customer Romance is a practical, easy to read guide to building your brand and your bottom line by applying the lessons of love to the world of business. The book has a simple premise: the strategies, emotions, philosophies and actions that work with your personal relationships will be equally effective in creating successful business relationships. With close to 100 case studies of companies from around the world profitably using these principles, the effectiveness of Customer Romance has been proven across a range of brands, industries and countries. And what's the greatest opportuni...
ISBN(s)
0987097431, 9780987097439
