Marketing Plan Handbook (5th Edition)
By Marian Burk Wood.
Description
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. - from Amzon
ISBN(s)
0133078353, 9780133078350
