Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits
By Gregg Lederman.
Description
Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity reveals actionable insights gained from many years of working with executives of leading organizations who have built profitable work cultures where employees are truly focused on living (doing) the company brand. Regardless of how creative and direct your company's marketing is, it won't be successful unless employees can (and do) deliver upon the brand promises made. Brand Integrit...
ISBN(s)
0979587506, 9780979587504
