Research Methods for Business: A Skill-Building Approach, 2nd Edition
By Uma Sekaran.
Description
Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more. - from Amzon
ISBN(s)
0471618896, 9780471618898
