Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology
By Bill Bishop.
Description
Current business coin urges companies to "think global" That sounds easy, given the proliferation of the World Wide Web, Smart Cards, E-mail, databases and other wired technology. But how do you discover the opportunities in the global market? How do you assess the technological, economic, political, cultural and competitive environments of potential foreign markets? And how can trade organizations and International business structures help in your online marketing plan?Written in an easy and entertaining style with numerous real-life case studies, Global Marketing for the Digital...
ISBN(s)
0844222542, 9780844222547
