Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
By Unknown Author.
Description
In "Loyalty Myths", the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and ...
ISBN(s)
0471743151, 9780471743156
