Using Trends and Scenarios as Tools for Strategy Development: Shaping the Future of Your Enterprise
By Ulf Pillkahn.
Description
Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers. The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it ...
ISBN(s)
3895783048, 9783895783043
